Creativity has always been at the heart of who I am. From my early years as a ballet dancer in Mexico City to my time with the Bolshoi Ballet in Russia, my life has centered around the artistry of precision, control, balance, rhythm, beauty—and strategy.

Choreography serves as a strategic approach, unifying seemingly random steps to transform them into a captivating product that resonates with audiences. In advertising, I orchestrate pitch-perfect ad campaigns ensuring that each step narrates a relevant and connecting story.

At 26, I landed on U.S. soil with the role of Associate Creative Director in the Hispanic division of Davis Elen, a heavyweight among Los Angeles’ independent General Market ad agencies.

I subsequently became Creative Director of the Hispanic divisions at TBWA Chiat/Day and Grey Advertising.

This journey led me to establish Enlace Communications, Inc., a Hispanic market ad agency that, for over 15 years, decoded the secrets of the Latino consumer for brands, turning each campaign into successful connection and resonance.

Today, I find myself steering strategy and orchestrating creativity with d2H Partners and Arenas Group. In my role as Creative Consultant and writer, I set the stage for transforming ideas into multi-channel campaigns that deliver high-impact, measurable results for each client.